HTC VIVE - 'Ultimate Tracker' Launch Video
Creative Director & Producer
HTC VIVE is a global leader in virtual and mixed reality, developing advanced XR headsets and immersive technologies for gaming, enterprise, and spatial computing. VIVE Ultimate Trackers are self-tracking VR accessories that enable precise full-body and object tracking using onboard cameras and inside-out tracking.
I led this project end-to-end, from concept through final delivery, directing both production and post-production. I partnered with marketing and product teams to define key messaging, then translated those insights into a scripted and vision, including on-screen text and planned VFX moments. I developed the storyboard and pitched the creative vision to marketing leadership, securing alignment and approval before moving into production. I managed pre-production logistics, booking talent and securing the location, and directed the photography on set. I collaborated closely with a multimedia designer and VFX artist to develop 3D product renders and composite an avatar into live-action footage. I oversaw multiple review rounds and revisions, ensuring alignment throughout. In post, I handled editing, sound design, music selection and clearance, and delivered platform-optimized assets across multiple formats with a fast turnaround.
I led this project end-to-end, from concept through final delivery, directing both production and post-production. I partnered with marketing and product teams to define key messaging, then translated those insights into a scripted and vision, including on-screen text and planned VFX moments. I developed the storyboard and pitched the creative vision to marketing leadership, securing alignment and approval before moving into production. I managed pre-production logistics, booking talent and securing the location, and directed the photography on set. I collaborated closely with a multimedia designer and VFX artist to develop 3D product renders and composite an avatar into live-action footage. I oversaw multiple review rounds and revisions, ensuring alignment throughout. In post, I handled editing, sound design, music selection and clearance, and delivered platform-optimized assets across multiple formats with a fast turnaround.
