Reebok Spartan Race - 'Why I race'
From 2014 to 2018, I worked with Boston-based video agency Buffalo Entertainment to capture compelling video content for Reebok Spartan Race. I was hired to shoot over 20 obstacle and endurance race events across the U.S. As the primary videographer, I hired and directed a second shooter, handled race-day logistics, conducted on-the-fly interviews, operated cameras, gimbals, drones, and audio equipment, and delivered raw footage to Buffalo Entertainment. On some projects, I handled post-production of the race recap video.
The 'Official Race Videos' were captured in cinematic style, highlighting the challenges of the course and determination the racers. The videos would often call out an individual or team with an incredible story to share. These testimonials, paired with the badass action shots from the race day, inspired customer affinity and attracted new race sign-ups. Spartan used these videos as promotional content for their YouTube channel, website, and social platforms.
Reebok Spartan Race - Branded Partner Content
With Buffalo Entertainment, I also had the opportunity to work on branded content with Marriot Rewards. For this campaign, Marriot brought the cast of TV show 'Friday Night Lights' together for a reunion at the 2016 Chicago Spartan Race. I shot video of Minka Kelly training for the race in Los Angeles with a Spartan Race elite athlete. On this shoot, I operated a camera, gimbal, and audio equipment.
Reebok Spartan Race - Scotland Agoge
One of my favorite productions with the Buffalo Entertainment team was shot on location in the Isle of Skye, Scotland. On this shoot, I operated cameras, lighting, and audio equipment in some of the roughest conditions I've ever shot in. The result was an outstanding documentary piece that showcased the resilience of the endurance athletes, and promoted Spartan Race events.