HTC - VIVE Mars CamTrack
Creative Director & Producer
I led creative direction and production for the launch of VIVE Mars CamTrack, collaborating with the VIVE Mars product team in Taiwan to develop and finalize the script and storyboard for the hero launch film. I coordinated and executed multi-location shoots in Los Angeles with Corridor Digital and Glassbox Technologies, conducting interviews, operating camera, lighting, and audio, and managing on-set production with a lean crew. Back in Seattle, I edited the final launch video, integrating footage from U.S. shoots, partners, and international teams to create a cohesive product story.
In parallel, I directed and produced a standalone partner case study with Corridor Digital, capturing a deeper look at their real-world use of the system. This shoot spanned multiple studios in a single day, where I directed interviews, captured camera and sound, and shaped the final narrative in post. I led both pieces through stakeholder and partner approvals to final delivery.