HTC - Blizzcon '23
Creative Producer & Director
Captured at BlizzCon 2023, this video highlights a live, consumer-facing installation that brought virtual production directly to fans. The piece supported both product marketing and the partner relationship by showing a new, tangible use case in a high-visibility setting.
I led end-to-end production, collaborating with the VIVE Mars team to define story and messaging, and creating all pre-production materials including the creative brief, shot list, story outline, and deliverables. I managed the project in Trello, coordinating timelines, milestones, and approvals across teams. On-site at BlizzCon in Los Angeles, I directed the shoot with a small crew, operating camera and audio, conducting interviews with both HTC and Blizzard stakeholders, and capturing b-roll that clearly communicated the experience. In post, I directed the edit, guiding revisions and securing final approvals from internal and external partners.
