HTC |Â Universal Studios | Dave & Busters
Creative Producer & Director
HTC partnered with Universal Studios and Dave & Buster's to launch a Jurassic World VR experience across 120+ locations, powered by VIVE headsets. The content needed to support both partner storytelling and consumer awareness.
I led creative and production, capturing content for two deliverables from a single shoot. The primary video focused on a B2B narrative, highlighting partner success, executive perspectives, and product integration. In parallel, I captured additional footage for a B2C-facing piece designed to drive interest and foot traffic, encouraging audiences to experience VR firsthand.
I managed production logistics, shot interviews and b-roll on location, and edited the final assets, aligning deliverables across internal and external stakeholders.
This project highlights the ability to create efficient, multi-audience content systems from a single production—balancing brand, product, and experiential storytelling at scale.